On June 26th I attended my first YWILPF Boston recruiting event in Roxbury at the “Beats for Peace Festival”; I had a table set up with WILPF and YWILPF brochures, a WILPF poster, and WILPF pins and scarves. I recruited fifteen young people to sign up to receive information about YWILPF, so I would most definitely consider it a success.
Recruiting Event
Pre-event preparation:
Preparation for any event is crucial to your success.
1.Advertise your event!
a. Email - I sent out an email to the WILPF Boston listserv informing them of the event
and inviting them to come and support YWILPF.
Even if you don't expect anyone that you ask to come to the event, at least they know
that you are making efforts to advertise your cause and that you are open to attending
events for recruitment purposes.
b. Facebook – I created a Facebook event on the YWILPF US page and invited my
friends from around the Boston area.
Again, even if you don't expect your friends to come, at least they know that you are
being active in the organization and are making efforts to recruit new members.
**My mistake: I should have created a YWILPF Boston page to advertise the event
because some members of YWILPF who live in other parts of the country were
annoyed that I used our national Facebook page to advertise a local event.
c. Co-Sponsorship – Co-sponsorship doesn't always necessitate a financial contribution
to the event. Contact the organizers and offer to co-sponsor the event (this often
means you get the name of your organization on all flyers that advertise the event). In
exchange, the organizers may ask you to help put up flyers for the event or help with
some menial task, or they may not require you to do anything.
2.Gather materials
a. Brochures – Brochures can be a great way to give people a detailed look at your
organization or what you are trying to accomplish. In the weeks prior to the festival, I
had created a brochure for YWILPF recruitment, this brochure was a great
introduction to YWILPF for my recruits.
**My mistake: I should have added a sticker to the brochure that had the contact
information (my name and office number – you can put your personal number if you
wish - email, and office address) so that they had definite contact information for me.
b. Materials to put on the table – We live in a visual world, images and visuals are
important. I rummaged through the WILPF storage closet and picked out some pins
and a poster that say “It will be a great day when our schools get all the money they
need and the Air Force has to hold a bake sale to buy a bomber”, two brightly-colored
WILPF scarves that have the WILPF emblem of a dove and olive branch with
“WILPF” written underneath, and two leftover t-shirts that advertise past WILPF
campaigns.
Give these items (pins, t-shirts, scarves) out for free or sell them (spreading your
message can be literal!)
3. Sign-up sheet
a. A sign-up sheet is the easiest yet one of the most important documents you use
during any recruitment event. Keep the sheet simple but ask for information that you
NEED.
b. Information boxes - The four boxes I included were: name, email, phone number,
and town / city. Often, people do not want to give out their address because it takes
too long to write or because they don't want to have their home bombarded with
“garbage” mail. If and when people are asked to give their address, they usually ask “why do you need my address?”, this question is not hard to answer, but it can easily
lead to them refusing to record any of their information on the sheet.
c. Space - Make sure to allow enough space in the boxes (I used .43” height in the rows)
d. Strength in Numbers - I would highly suggest that before putting the sign up sheet in
plain view you add a few names (not more than three; use your friends names /
information) and their information to the sign up sheet. Few people want to be the
first to do something, plus it also gives the new signer the idea that “if they signed up,
it can't be bad.”
e. Clipboards - Definitely have the sign up sheet on a clipboard so that it's easy to fill
out.
4. Attire
a. What you wear makes a difference to how people approach (or avoid) you. Your
attire depends on the atmosphere of the event, but you can certainly make an
educated guess about what you should wear. Some questions to consider are: who are
you trying to talk to at the event? Are the attendees professionals or are they
community members?
b. As a general rule, I would suggest dressing casual semi-formal (in that order) wearing
something with which your audience (the other people at the event) can identify.
c. A nice pair of pants or skirt (not a short short skirt) and nice shirt are fine. Avoid
business suits, they will most likely alienate you from the attendees (unless it's an
all-professionals business event).
5. Hand Sanitizer
a. Most likely, you are going to be shaking a lot of people's hands at the event. I have
germophobia and OCD, so hand sanitizer is a staple in my life (it occupies a very
prominent spot in my bag), I highly suggest you bring sanitizer. Plus, if there are
porter potties you are safe!
Earning the best response from attendees:
Obviously, how you conduct and introduce yourself will define how successful you are.
1. Setting up the table
a. No clutter – Don't clutter your table, make it look organized but not too
painstakingly perfect.
b. Make informational brochures and the sign-up sheet easily accessible for people
(near the front of the table facing the audience).
2. Where you stand
a. One of the most common mistakes made by tablers is standing behind the table, DO
NOT STAND BEHIND YOUR TABLE!! Standing behind the table makes a physical
boundary between you and the people you are trying to reach and makes it more
difficult to hear conversation.
b. Stand next to your table, maybe even a little bit apart from your table so that you can
draw people over to the table.
3. Idle Hands
a. Do not have empty hands at any point, always keep a copy of your brochure(s) in
your (left) hand so that you don't have to fumble around. Your right should be free to
shake their hand.
4. Introduction
a. How to introduce yourself – Once you are stationed behind your table, brochures in
hand, scope out the passersby, try to make eye contact with an individual. Once you
make eye contact and they come closer, walk out (1 or 2 steps) towards them and
stick out your hand to introduce yourself. Most people will be so taken aback that you
have shook a complete strangers hand that they will automatically hear what you
have to say.
b. BE CONCISE AND CLEAR. If necessary, practice your 30-45 second spiel before
hand so that you are not fumbling for words or aren't clear. You will lose your
audience if you are not concise and clear. Make sure to annunciate the name of your
organization very clearly; if they don't understand the name of the organization, you
have a problem.
c. If they have any questions, answer them at the end of your spiel.
d. Once you are done talking, ask them if they would like to receive more information
and offer them the clipboard with the sign-up sheet.
e. If they add their information to the sign-up sheet, be sure to read it aloud in front of
them so that you are able to read their handwriting, then shake their hand again and
say “thanks name for your time, it was nice meeting you.” If they decline the sign-up
sheet, then shake their hand and say the same.
Follow-up:
Please see the previous blog post about when and how to do follow-up, it is mostly the same system for recruitees. I have copied and pasted that section here just in case you glanced over it:
Sending a follow-up email or call, whether they are with other activists, potential recruits, etc., will go a long way in your work as an activist. Follow-ups remind the person(s) you met with that you exist and are serious about your intent; I would suggest sending the follow-up a day or two after the meeting so that you have time to reflect on the meeting and offer up any lingering thoughts.
Anecdote:
I brought two t-shirts with me, one of which said “Schools not Bombs” and the other had a cartoon about corporate personhood. One of the first people I had come to the table were two kids about 8-10years old; they were attracted to my end of the table by the t-shirts and pins. The little boy pointed to the t-shirts and asked if he could have one, I said “of course, which one would you like?”, he picked out the corporate personhood shirt and a pin to accompany the shirt. The little girl saw that her friend had a new t-shirt and pin, so she came over and asked me for the other t-shirt and a pin. Of course, I gave them to her. Fairly soon, their friends came over and asked if they could have t-shirts; I didn't have any more shirts left, but I handed out the pins. There are two 8-10year old kids running around Boston with Corporate Personhood and “Schools not Bombs” t-shirts!!
Labels: Follow up, Recruit, Recruitment